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Author Topic: Local Search Keyword Analysis  (Read 1677 times)
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cybermonkey
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« on: March 18, 2008, 12:40:08 PM »

Just recently stumbled upon this interesting Geo-analysis article via this link:
Thought you could find it helpful. http://www.convertoffline.com/local-search-ny-nj/
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Michael Castello
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« Reply #1 on: March 18, 2008, 05:09:00 PM »

It is what originally came instinctually to me when I first thought of what the world wide web could become. People are simply impassioned with their neighborhoods, cities and states.
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cybermonkey
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« Reply #2 on: March 18, 2008, 06:07:54 PM »

What's interesting, is that according to the article people are more likely to use the sequence: “business type + geo” than “geo + business type”; about 75% -25% when they type in. With this said, it appears that  the sequence "business type + geo" is the winner.

However, when I use "Google Keyword Tool"  most of names that contain "geo+business type" have been taken but not the "business type + geo" names. I wonder why is that? Huh?
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artfuldodger
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« Reply #3 on: March 19, 2008, 06:30:48 AM »

What's interesting, is that according to the article people are more likely to use the sequence: “business type + geo” than “geo + business type”; about 75% -25% when they type in. With this said, it appears that  the sequence "business type + geo" is the winner.

However, when I use "Google Keyword Tool"  most of names that contain "geo+business type" have been taken but not the "business type + geo" names. I wonder why is that? Huh?

CyberMonkey I was thinking the same thing. I'd really like to hear more on geo-domainers experiences with both sequences of domains. Geo + Business Type seems to be the most coveted by geo-domainers however is that because it brings in the best search/type-in traffic or because it just looks more logical/more appealing to advertisers/end-users? This study seems to show it is not necessarily better traffic at least from local search. If anyone can shed more light on this interesting dichotomy please let us know.
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cybermonkey
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« Reply #4 on: March 19, 2008, 07:45:41 AM »

Artfuldodger, I am not an expert on Geo-domains just yet. However, I have my own theory. I believe, that Geo + Business Type name are more desirable by domainers/end-users is because they add a "Brand Factor" to a name. Something like BostonBakery would have more value for most people over BakeryBoston simply because it can be easily branded. Would you choose  "Brand factor" Vs "Traffic factor" would depend on each person preference.




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DomainEngineer
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« Reply #5 on: March 19, 2008, 03:02:01 PM »

We have 1000s of geo-domains. We also have some geo+service domains but not many. Basically we have some US State domains + CreditReport.com and also same state names with CreditReport+Geo.com

My experience is that 75% traffic comes to geo+business.com domains and 25% to business+geo.com domains. The article definitely has it wrong imo.

Thanks.
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cybermonkey
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« Reply #6 on: March 19, 2008, 03:38:46 PM »

Thank you for your insights on this, DomainEngineer. Managing 100s of geo-domains sounds impressive. Certainly, its always good to have first-hand reports on detailed statistics to get the inside scoop who are your visitors and how they conduct their searches.

I think we can all benefit from knowing these answers and share the knowledge about Geo-domains. Thanks, again for sharing.
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Local Focus
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« Reply #7 on: March 19, 2008, 05:44:39 PM »

I think it depends on what type of traffic you are looking to get. With regards to direct type-in traffic my Geo + keyword domains get traffic...... the keyword + geo domain get nothing. I own both "versions" of some of my domains so that is what I am basising this on.

As for the search engines, it does look like Google shows "slightly" different results depending on if you structure the query with geo + keyword or keyword + geo. From what I have seen most of the main search engines use a broad match and don't treat the "word order" of the query all that differently.

Here is an example on Google for "Boston Auto Repair"
http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGIH_enUS221US221&q=boston+auto+repair

Here is an example on Google for "Auto Repair Boston"
http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGIH_enUS221US221&q=auto+repair+boston

On a slightly related note I have also seen my Geo + keyword (dot Net) versions "out perform" the keyword + geo (dot Com) in regards to type in traffic.
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aj martin
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« Reply #8 on: April 29, 2008, 08:13:28 AM »

I think the key distinction was the use of "in"  so people are searching
bakery in boston ma
hotel in orlando fl
auto repair in dallas texas

So in searching people use prepositions to join noun phrases but in speech and in marketing language the use of the location serves more like an adjective and in English we use adjectives before the noun  unlike spanish or italian that use adjectives after a noun  -   we say "yellow house"  they say "house yellow" 

I bet the farm on Geo+Generic.com so hopefully that is the winner.

 Cool

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orariags73
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« Reply #9 on: November 11, 2009, 04:25:45 AM »

I would definitely contact your local police department and get as much real information as possible.
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