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George Pickering
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« Reply #2 on: March 11, 2008, 06:58:00 PM » |
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Definately gets zero type in/direct navigation, but that is not an handicap due to our model.
Does the branding make sense? That is the key question IMHO. I just picked up Washington-Baltimore.com off namejet (someone let it go).
A search of Yahoo for the keyword (in quotes) reveals that a fair amount of organizations and companies that use washington-baltimore in their name.
I think I could combine my assets in the DC region (washington-baltimore.com, northernvirginia.net, washingtondc.tv, arlington.tv, bethesda.tv, northernvirginia.tv, tysons.tv, dulles.tv, montgomerycounty.tv, pgcounty.tv, loudoun.tv, etc) into that target different segments of the DC market. Since we have one office in Northern Virginia and a second one in Baltimore, we have sales coverage in both markets.
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